During a visit to the North West District (NWD) the Batho Pele team came across a community of craftsmen and women in a settlement known as Ju/|taosi.
This scenic part of Botswana is characterized by Basarwa who reside at the base of Tsodilo Hills. The residents are talented in the art of sculpturing and bead work and as such have positioned themselves at the base of one of the nation’s most visited tourist sites.
In an interview, Ms. Nxisae Kiema, a representative of the Ju/|taosi craftsmen and women availed that all the artists in the community are self-taught and as such sustain themselves through their natural born talent. Furthermore, she noted that in true Se-Sarwa culture the craftsmen are roam around the Tsodilo locality searching for materials needed to manufacture their goods.
When asked about the clients that purchase their wears Ms. Kiema said “our main clients are safari companies through their kiosks, tourists who visit the Tsodilo Hills, and the Tsodilo Community Development Trust which acts as a distributor of our artifacts.” She also added that the Tsodilo Community Development Trust assists them with a distribution channel, reduction of unemployment, and the alleviation of poverty in the Tsodilo locality.
Not wanting to be left be¬hind in the digital divide, these craftsmen have also engaged the American Peace Corps to develop and maintain a web¬site through which they can sell their wears. The main clientele from this new-aged distribu¬tion medium are mainly west¬ern markets i.e. America, Europe and Australia and as such the website is www.peocraft.com. The website contains images of the wears produced by these humble artists which include; perfumed necklaces, rings, and bracelets but to name a few.
When quizzed about the challenges they face when cre¬ating these masterpieces, Ms. Kiema noted that “some materi¬als we use have been prohibited and the application for licenses in this regard is cumbersome, and these include amongst oth¬ers Ostrich eggs.” Furthermore, she noted that the identification of new markets has proven to be difficult because of a lack of as¬sistance from local authorities.
In closing it can be said that it is every Motswana’s duty to sup¬port Local Economic Development across the all sectors, as such visit www.peocraft.com and support the craftsmen of the grandiose Tsodilo Hills.