Office of the President (OP)
Botswana Television (BTV) Airtime Rates
|
Zone |
Time |
Mon-Thu |
Fri |
Sat |
Sun |
|
T0 |
1200-1400 |
P 1,308.00 |
P 1,308.00 |
|
|
|
T1 |
1400-1759 |
P 1,308.00 |
P 1,308.00 |
|
|
|
T2 |
1800-2159 |
P 2,304.00 |
P 2,304.00 |
|
|
|
T3 |
2200-2359 |
P 1,536.00 |
P 1,536.00 |
|
|
|
T4 |
2400-0200 |
|
P 1,536.00 |
|
|
|
T5 |
1100-1359 |
|
|
P 1,380.00 |
P 1,188.00 |
|
T6 |
1400-1759 |
|
|
P 3,072.00 |
P 2,640.00 |
|
T7 |
1800-2159 |
|
|
P 2,304.00 |
P 2,304.00 |
|
T8 |
2200-0200 |
|
|
P 1,536.00 |
P 1,536.00 |
|
T9 |
Preferred Slot |
P 3,072.00 |
P 3,072.00 |
P 3,072.00 |
P 3,072.00 |
· The above advertising rates are based on a 30 second commercial
· Preferred slot is 1 minute before OR after both the Setswana and English news, or as dictated by BTV.
Promotions for local companies:
Duration: 05 minutes
Time slots: Mondays and Thursdays 1945 to 2000hrs, Tuesdays 2045 to 2100hrs.
Cost: P 9,000.00 per 5 minutes advert or promo
Product Launch or Event
Duration: 30 minutes
Time slots: will be scheduled at the time of purchase of airtime.
Cost: P 11,400.00/event, commercials will be charged separately at the applicable rate for the time at which the event will be broadcast.
Direct to Home Sale (available on request)
Duration: 30 minutes
Time slots: will be scheduled at the time of purchase of airtime.
Cost: P 11,400.00/event, commercials will be charged separately at the applicable rate for the time at which the event will be broadcast.
General Information
Transmission Hours
· Mon.-Thu. 1200 to 2330hrs followed by BBC
· Fridays 1200 to 0200hrs followed by BBC
· Sat.-Sun. 1100 to 0200 followed by BBC
Material Booking
Advertising material must reach BTV on either Beta Cam SP, Digi Beta, D9 tape or mini DV at least 2 days prior to flighting date.
Note: Cancelation fee of 25% will be charged for cancelations done later than two weeks before broadcast time.
NB: The rate card is inclusive of agency commission at 16.5% but exclusive of 10% VAT.
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