The Registrar of Companies administers Business Names Act to regulate commerce. Business Name means the name, title, description or style under which any business is carried on whether in partnership or otherwise. A business name is neither a natural person nor it is a legal persona; rather, it is a trading style. Example, Barloworld is company trading as Kalahari Ford, (the business name).A business name is placed visibly at the entrance of the business operation plot.
The Registrar of Business Names keeps a register in which all registered business names are entered to ensure that no business name shall be registered by a name, title, description or style which is identical or is similar to that by which a business name is already registered under this Act, under the Companies Act or Industrial Property Act.