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From 6 July 2006, a graphic version of the current edition is available at the Daily News Online web site.

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Dr Marion Carter told a media briefing recently that the MARCH model used is a behavioural change intervention model, which stands for Modeling and Reinforcement to Combat HIV/Aids.

She said that they use the radio to deliver the message to the whole nation and that characters in the series face HIV/ AIDS issues and overcome them like in a real life situation. However she said keeping the series fresh and relevant to the community requires more talent and hard work.

Senior Program Manager at the Centre for Communication Programs in Ethiopia, Mr Sofnias Nega, said Makgabaneng is doing an excellent job in combating the HIV/AIDS scourge.

He said that they have learnt a lot during their visit to Makgabaneng, and hope to improve the MARCH Program in their country. Makgabaneng, he said has set a high standard that they hope to meet.

Mr Nega said the MARCH Model in Ethiopia is different from that of Botswana as they deliver the message on print instead of radio. Nonetheless he said they apply the same ideas and principles.

However he lamented that the method is quite challenging, as they have to cater for an overwhelming population of 80 million. When asked why they chose the print version over radio, Mr Nega said that Ethiopia is a poor country where many can not afford radios.

He also said Ethiopia is a multi-lingual country hence the radio would restrict them to only one language, and disadvantage many people Vice President of the University of Addis Ababa, Professor Tsigie Gebvemaniam who was part of the Ethiopian team hosted by Makgabaneng said "we may have the best Aids Programs but if we do not change our behaviour we would not be able to combat the Hiv/Aids scourge".

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